Gucci is singing a brand-new tune. (Emphasis on “brand.” Or maybe “branded.”)
The designer Alessandro Michele called his newest show “Aria” — he rejected the whole spring-summer, fall-winter groupings as false seasonal equivalencies at the start of the pandemic — but a more appropriate name for the first salvo of the company’s centenary year might have been “Mash-up.” Because it turned out he was sampling notes not just from the house’s own archive but from its stablemate Balenciaga — another powerhouse brand owned by Kering, Gucci’s corporate parent.
Collaborations, apparently, are so last season. Now it’s all about “hacking”: history