Just as Gen Z has moved away from millennial pink, in favor of bright and fun colors, the demo is beginning to trade in fast fashion #clothinghauls for #thriftflips.
The number of posts across social platforms and blogs that were tagged #ThriftFlip increased 236% between the second quarter of 2019 and the first quarter of 2020, according to Tribe Dynamics. Meanwhile, #ClothingHaul increased just 26%.
Six of the ten highest-performing posts tagged #ThriftFlip were made on TikTok or referenced a TikTok post, which corresponds with Gen Zers’ new preference for TikTok over older platforms like Instagram. In fact, Piper