Rising up in Chula Vista, Angelica Sele by no means thought she’d turn into a enterprise proprietor.
“I don’t come from a household of entrepreneurs,” Sele stated. “It was by no means actually my dream to work by myself.”
Rather a lot has modified since then. Sele now runs Angelica B Magnificence — a skincare studio and boutique in South Park that focuses on holistic strategies and individualized care. Nonetheless, Sele’s mission is greater than pores and skin deep.
“I’m an excellent waxer and I’ve a whole lot of skincare information, however I feel greater than that the rationale my shoppers do observe us is that I actually do imagine in supporting one another,” she stated.
Along with waxing, facials, sunless tanning and eyelash extensions — together with a retail store with skincare, make-up and wellness merchandise — Angelica B Magnificence gives one other service: group.
“It’s simply type of naturally occurred; I used to be doing these (skincare) companies and creating this group of ladies and we have been speaking,” Sele stated. “The conversations that might occur within the room — we have been speaking about such wonderful issues. After I had my first youngster, I used to be speaking to different mothers that have been going by way of the identical factor; we have been breastfeeding across the similar time.”
At her studio, Sele strives to immediate sincere dialogue and domesticate a secure house for ladies — someplace they’ll really feel comfy opening up and asking questions, from pores and skin circumstances to sexual wellness.
“(Ladies) don’t discuss to one another almost sufficient concerning the reality — concerning the good, the dangerous and the ugly,” Sele stated. “And that’s one factor I actually need to do for my enterprise, and for my shoppers, is to have Angelica B Magnificence be a spot the place you may come and at all times really feel stunning, and at all times really feel heard, and at all times really feel understood.”
These conversations within the salon don’t simply profit her shoppers. The studio proprietor has additionally discovered solace of their shared phrases, and he or she understands the significance of those dialogues from private expertise.
“As a girl myself, I’ve gone by way of a whole lot of issues, whether or not it’s having my kids or being single for six years,” she stated. “I felt alone a whole lot of occasions and I felt like I didn’t have the correct info — and I feel with out information you don’t really feel empowered.”
And the battle to really feel empowered started early. Whereas Sele says she loves her hometown, she didn’t at all times really feel welcome rising up in Chula Vista.
“I at all times did issues very in a different way — and that wasn’t at all times actually embraced,” Sele says of her upbringing in a Catholic, conventional residence, including that she felt stress to be “a superb lady.”
“I’m happy with my tradition and I’m happy with the place I come from, however I need to modernize it a bit of bit extra,” Sele continues. “I would like ladies to really feel extra highly effective than perhaps generally they really feel with sure influences.”
Sele says she wanted publicity to new experiences with the intention to develop, leading to strikes to San Francisco and North Park. She finally discovered her approach again to Chula Vista, the place she owns a home close to her dad and mom. And she or he plans to lift her youngsters within the neighborhood — however Sele is decided to show her daughter that she will do something.
“I like once I get considered one of me within the room (at Angelica B Magnificence) — a younger Chula Vista lady,” Sele stated. “And it’s not simply Chula Vista. While you come from a spot the place you see a whole lot of the identical stuff, it’s actually necessary to see greater than what you’re uncovered to at occasions. I feel that’s why I do get excited for the chance for all of those younger ladies.”
From dream to actuality
Sele started her magnificence profession at Sephora, the place she labored for six years earlier than strolling away with the budding thought of opening her personal place.
“The primary dream was actually just a bit make-up studio — the place I might create one thing type of like Sephora, however that was extra intimate,” she says, evaluating the idea to going over to the home of a buddy who is aware of lots about cosmetics, after which invitations you to experiment and mess around with the merchandise.
After some analysis, Sele realized she would want insurance coverage and a license to maneuver ahead. So Sele swapped make-up for skincare and have become an esthetician.
Sele began her enterprise, Angelica B Magnificence, out of the again of a North Park hair salon. As soon as she had constructed up her shopper record, and felt the itch for extra independence, Sele was capable of open up an area of her personal.
Final yr, Angelica B Magnificence was pressured to depart its North Park roots when the enterprise’ constructing was offered in the course of the pandemic. In July 2020, they packed up and moved throughout city, discovering a brand new residence in South Park.
Sele was initially dissatisfied to be leaving her authentic neighborhood, however relocating to South Park has allowed Angelica B Magnificence to develop its footprint and community. Located within the Burlingame Storage, the roughly 1,500-square-foot salon now has 5 remedy rooms and is surrounded by many different small companies which have supplied assist.
“The group is tremendous welcoming, and so they’re very small enterprise oriented right here,” Sele says of South Park.
Like many small enterprise house owners, Sele’s story of success didn’t come with out its challenges, particularly when it got here to networking. She notes that the sweetness business may be very territorial and aggressive, with friends within the area feeling protecting of their information and shielding their secrets and techniques from newcomers.
“And it was even tougher as a minority,” she stated. “I felt like that there was a whole lot of communities for Caucasian ladies. I might see them, and I might see that all of them look the identical. And I might strive (to hitch), however for some odd motive it will by no means actually work. And you understand, there might be a whole lot of components to that — I can’t say that it was simply colour of pores and skin — but it surely was unlucky. And in order that’s the place I feel there’s an enormous alternative.”
Sele intends to buck custom and use her success to carry up younger ladies who need to break into the sweetness business. Whereas she notes that newcomers have to put within the work, Sele provides that those that are established, herself included, have to step up and be mentors to those ladies.
“I do suppose we’d like extra women-owned companies on the market, and particularly minority (owned),” she stated. “So I invite them in!”
Angelica B Magnificence is situated at 2226 Fern St. in South Park. For extra info, go to angelicabbeauty.com.