Balenciaga simply received Paris Trend Week SS22

“When’s the present?” 
“Wait, is that this the present?” 
“That is the present!”

These had been the murmurs overheard on getting into the cavernous corridor of the Théâtre de Châtelet, the placement of final evening’s Balenciaga SS22 present, and beholding the big-screen reside stream of the crimson carpet procession outdoors. Calling it a ‘present’, although, isn’t fairly correct – it definitely wasn’t one in a standard sense. Somewhat, it was a spectacle that joyfully toyed with one in all trend’s nice existential questions: what’s the that means, the worth and, above all, the purpose of the style present?  

Is it a worthwhile branding train? A piece occasion for journalists and consumers? Or an excuse for movie star associates of the home to hang around? Yesterday, Balenciaga proved that all the above apply. Furthermore, although, they proved that they are often enjoyable.

As attendees filed into the stalls to take their seats, they shortly realised that they, too, had been a part of all of it, as they watched the arrival of the standard coterie of celebs, editors, influencers and everybody in between that arrived of their wake. Interspersing them had been fashions carrying the gathering, a indisputable fact that solely turned clear when you’d clocked the captions that flashed up on the bottom-right of the large display screen. By the point they’d made their means into the auditorium and sat among the many friends, they had been virtually indistinguishable from – fashions, reviewers and TikTokers had been all stars of equal standing.

Picture courtesy of Balenciaga

Unconventional a transfer as it could appear, there are few homes it makes as a lot sense for sense as Balenciaga. Few homes, in spite of everything, have navigated movie star tradition with such tact -– the Cardi B marketing campaign? Kim Ok and Rihanna’s Met Gala seems? These are all instances in level, and this was however a charged extension of that, celebrating the cult of movie star and tearing it to shreds all of sudden. 

A collection of all-black opening seems walked the road between couture and grunge, goth and gabber and magnificence — the monochrome palette of all of it solely going to boost the eye paid to silhouette, form and texture. They had been adopted up by garments ripe with Demna-isms — riffs on logomania, shredded jeans, chunky platform boots and boxy tailoring.

What introduced them to life was how they intermingled with the outfits worn by the present’s attendees, who filed into the present unaware that they, too, had been on the catwalk. It cleverly performed with notions of exclusivity in trend — fashions cosplayed as celebrities, and Juergen Teller, Dev Hynes, Isabelle Huppert and Elliot Web page all walked the runway. Essentially the most rapturous cheers within the viewers got here when members of Demna’s atelier crew at Balenciaga appeared on the display screen, and friends who arrived late for the present didn’t realise they each had been the present and that they’d missed half of it. Finally Demna himself appeared on the crimson carpet, carrying a face-obscuring shroud just like the one he wore not too long ago to accompany Kim Kardashian to the Met Gala, earlier than making his means into the auditorium to take his seat. 

It was arguably then that the principle occasion began — and if what got here earlier than saved everybody on the sting of their seats, then this blew them off them. Because the lights dimmed, a Simpsons x Balenciaga sketch appeared on the display screen, with out spoiling it for you, noticed Springfield’s best taken to Paris to storm trend week. It was virtually too foolish, and but that was precisely what made it so nice. It minimize by way of the seriousness that so typically clouds trend with a way of enjoyable, earnestness and humour. It spoke measures of the arrogance that Balenciaga has in itself, capping off a present about movie star, fame and picture with a spoof of the entire thing.

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