China’s Fosun Trend Group rebrands as Lanvin

MILAN, Oct 11 (Reuters) – China’s Fosun Trend Group mentioned on Monday it might change its identify to Lanvin Group, capitalising on the status of one among its labels, because it tries construct a world portfolio of luxurious manufacturers.

Alongside French couture label Lanvin, Fosun Trend Group controls Italian luxurious shoemaker Sergio Rossi and high-end tailor Caruso, Austrian hosiery and underwear specialist Wolford and American womenswear model St. John Knits.

Fosun Trend Group mentioned it might proceed to discover alternatives to spend money on luxurious vogue manufacturers to speed up development.

Chinese language consumers are the most important consumers of luxurious items worldwide and China additionally has its personal vogue corporations. However Chinese language corporations, together with ones which have bought established European labels, have to date discovered it laborious to take off in Western markets. learn extra

Fosun Trend Group, created by Chinese language conglomerate Fosun Worldwide Restricted (0656.HK) in 2017, added it had two new strategic buyers, Japanese buying and selling conglomerate ITOCHU Company (8001.T) and luxurious footwear producer Stella Worldwide (1836.HK).

Reporting by Elisa Anzolin, enhancing by Louise Heaven

Our Requirements: The Thomson Reuters Belief Rules.