Kim Kardashian plans to relaunch KKW magnificence line as SKKN in early 2022

KIM Kardashian plans on relaunching her KKW magnificence line as SKKN in early 2022 however is in a authorized battle with a enterprise proprietor over the brand new title, The Solar can solely reveal. 

The small enterprise proprietor has vowed to “vigorously” take “each motion” doable to close down the wonder billionaire’s newest enterprise.


Kim Kardashian ‘plans to relaunch KKW magnificence beneath the title SKKN’ however is in a authorized battle over the brand new titleCredit score: Instagram
NYC-based salon, SKKN+, has filed multiple legal document to block Kim's new beauty line


NYC-based salon, SKKN+, has filed a number of authorized doc to dam Kim’s new magnificence lineCredit score: SKKN+
The reality star announced she was shutting down her famed KKW cosmetics line last year


The truth star introduced she was shutting down her famed KKW cosmetics line final yrCredit score: Getty

Following her submitting for divorce from Kanye West, 44, final yr, the entrepreneur introduced she was shutting down her famed cosmetics line with plans of an entire rebrand. 

Sources advised The Solar final yr that Kim, 41, needed to rebrand the road since KKW stood for her married title, “Kim Kardashian West,” which she has since filed to alter following her single-status. 

The Solar has obtained paperwork that present the SKIMS founder filed a trademark to accumulate the title SKKN that may cowl “retail retailer companies that includes pores and skin, cosmetics, hair, nail and wonder merchandise, instruments and equipment, fragrances, perfumes, candles, nutritional vitamins and dietary supplements” together with many extra departments, together with residence furnishings. 

Nonetheless, the fact star is being met with authorized pushback from Cydnie Lunsford, the proprietor of SKKN+, a Black-owned spa and wonder heart in New York Metropolis. 

In response to authorized paperwork obtained by The Solar, SKKN+ has been utilizing the small enterprise’ moniker since “at the very least 2018” – years earlier than Kim filed to make use of the identical title for her firm. 

Along with having her personal spa, Cyndie additionally sells strains of SKKN+ merchandise that may be bought on her web site or within the retailer. 

The Solar spoke with lawyer Erik Pelton, who’s representing Cyndie and SKKN+, and mentioned that regardless of their “a number of makes an attempt” to dam Kim from pursuing this, she remains to be “pushing the title.” 

“We’re nonetheless unresolved,” the lawyer claimed after a number of makes an attempt to cease SKKN by Kim from coming to fruition, together with serving the TV persona with a stop and desist letter again in July. 

“My consumer will take each motion to guard themselves and to cease that, which is able to seemingly embrace going to court docket sooner.” 

“The most effective decision is for [Kim] to decide on a distinct title. She’s been on discover for this for months already,” Erik urged, claiming his consumer desires “no monetary compensation” and simply desires Kim swap her enterprise’ title. 

Erik then defined that there’s solely a lot he can do legally at the moment however that may change if, or when, Kim launches SKKN and begins to revenue off of the title. 

“Till there are gross sales [from Kim’s new line], there isn’t even an choice for a authorized continuing as a result of there’s a completely different sort of injury that had been accomplished, it’s extra hypothetical. 

“As soon as a launch takes place, that might change all the pieces. However we are going to pursue each authorized motion vigorously to guard my consumer,” he claimed. 


Whereas Erik mentioned that he has had “some discussions” with Kim’s workforce, the problem “stays unresolved.” 

Their most up-to-date authorized motion befell on December 27 with a brand new discover of opposition making an attempt to dam Kim’s trademark.  

Nonetheless, Kim’s lawyer has “not but answered” that particular submitting. 

The most recent trademark submitting additionally confirmed that the NYC magnificence heart is within the strategy of increasing to a “bigger and extra seen” brick & mortar location in Brooklyn, with the SKKN+ signal already up exterior. 

After being requested about somebody highly effective like Kim getting right into a dispute with a small, Black-owned enterprise, Erik mentioned: “Nicely with the local weather of the previous yr, I feel it’s honest to say we hear these feedback loud and clear from different commenters and prospects. 

“We don’t disagree with that and we’re actually involved with that as properly.”


When contacted for remark by The Solar, Michael Rhodes, who serves on Kim’s counsel, mentioned: “With out moving into the nuances of trademark regulation, suffice it to say that we disagree with their place. 

“We made substantial efforts to work this out with them however had been met with stonewalling. As such, we are going to defend Ms. Kardashian’s rights by way of the Trademark Workplace course of.” 

Kim has not but made the official announcement of what her new line might be named, or when it’s going to launch, nevertheless, she did lately verify it will likely be “early” 2022.

Earlier this yr, The KUWTK star shocked followers as she introduced her famed cosmetics line will quickly shut down and bear a dramatic makeover. 


In a prolonged Instagram assertion, she wrote: “To our loyal prospects. It began with a contour package and expanded to eyes, lips, physique and lots of unbelievable collections over the previous 4 years.

“On August 1st at midnight we might be shutting down the website in order that we will come again to you beneath a totally new model with new formulation which are extra fashionable, progressive and packaged in an elevated and sustainable new look.”

She added: “I’m excited to proceed to develop and broaden my product vary and so that you can lastly have the ability to expertise it the way in which that I’ve at all times envisioned.”

Final month, a supply advised The Solar that Kim will “relaunch her magnificence model early subsequent yr with sleeker, sexier and extra elegant packaging.”

The insider claimed that the KKW reboot will “now not have ‘West’ or ‘W’ connected” following her divorce from Kanye.

The SKKN+ line is expanding into a 'larger and more visible' brick & mortar store in Brooklyn


The SKKN+ line is increasing right into a ‘bigger and extra seen’ brick & mortar retailer in BrooklynCredit score: Instagram/SKKN+
KKW's name change came after Kim filed to drop 'West' legally as she divorces Kanye


KKW’s title change got here after Kim filed to drop ‘West’ legally as she divorces KanyeCredit score: Getty
Kanye West - who helped with Kim's business ventures - shares four kids with the reality star


Kanye West – who helped with Kim’s enterprise ventures – shares 4 youngsters with the fact starCredit score: Getty
Kim Kardashian reveals off some pores and skin in lingerie in new advert for KKW magnificence as Kanye West strikes on with mannequin Irina Shayk

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