London’s coolest designers give recommendation to vogue college students

4. Marta Marques, 34, and Paulo Almeida, 35, (aka Marques’Almeida) are interviewed by Shirley Tang, 20, BFA womenswear, Parsons College of Design, New York

Because the inception of Marques’Almeida a decade in the past, Marta Marques and Paulo Almeida have by no means performed by the principles. Veterans of the London scene, the Portuguese husband-and-wife duo have created sustainable sub-label reM’Ade, remodeling waste into new vogue, made solely with deadstock and recycled materials.

Shirley: Your designs prominently function using a number of supplies and prints, which highlights upcycling and the high quality line between impulse and consideration. How do you stability it with authentic design concepts?

Marta: “If something, the upcycling of supplies is probably the most thought of, rational alternative for us. The sustainability facet of our collections has was the actual driver for creativity through the previous yr, that means the largest factor on our minds is how we grow to be a part of an answer to this drawback. For instance, when contemplating colors, we might go for pure dye — it is all very instinctive.”

S: What are the challenges in sustaining a hands-on selective strategy of upcycling?

M’A: “When beginning, contemplate find out how to scale up a model from surplus, from deadstock, from upcycled supplies — there’s a lot of it. Massive manufacturers must be creative to scale down the operation course of whereas making the identical stage of revenue. Being close to suppliers is sweet for creating a brand new method of working in vogue.”

5. Eden Loweth (aka Artwork College), 27, is interviewed by Melda Auditia, 22, BA inventive design, Bunka Vogue School, Tokyo

Previously below the Vogue East umbrella, Eden Loweth has been inventive director of Artwork College since 2020. A melting pot of variety and inclusion, Loweth’s collections are famed for tapping into queer tradition whereas utilizing a various and inclusive roster of fashions draped in voluminous smock clothes, waist-cinching outerwear and corseted bustier tops.

Melda: Up to now yr, we’ve seen manufacturers and designers exploring other ways to showcase their collections digitally. Do you see your label persevering with this?

Eden: “Embracing digital methods of presenting collections has been a very thrilling method of growing the Artwork College world. We now have created a type of hybrid the place we nonetheless create catwalk showcases, however they’re filmed and edited and not using a bodily viewers to create nearly feature-film type productions. I wish to proceed and evolve this hybridisation of actual life and digital as we develop, and when time permits, mix it with a real-life viewers.”

M: Are you able to speak about what goes into the method of celebrating individuality within the vogue trade together with your designs?

E: “Illustration, variety and inclusion are on the very coronary heart of all the things I imagine in and that is infused throughout the DNA of Artwork College. Over the previous four-and-a-half years, we have now labored to create a platform for marginalised and underrepresented communities in our work. Our castings type the idea of every assortment with the fashions informing, educating and encapsulating the gathering’s themes and content material.”