Meet Humanist Magnificence, The Magnificence Model Making Skincare Radically Inclusive

“Whenever you don’t see your self represented in society, you don’t really feel stunning,” Jennifer Norman tells Forbes. As a Korean-American adoptee rising up immersed in white tradition, Norman says she by no means felt fairly sufficient when she was youthful. It’s this expertise of not feeling seen that drives her efforts to “construct a tradition of self-acceptance” with Humanist Magnificence, a pure skincare model devoted to radical inclusivity.

An affinity for aesthetics and artwork, mixed with troublesome monetary circumstances at residence forcing her to DIY her personal wardrobe, Norman says she was drawn to make-up from an early age. However as an alternative of pursuing her ardour, she went to enterprise college, “I used to be attempting to drive match myself as a result of it was in style on the time,” the sweetness guru tells Forbes. “It wasn’t till I had an interview with L’Oreal that I noticed there was a profession path I can take the place I can admire my love for make-up but in addition work the left facet of my mind.”

It wasn’t lengthy earlier than Norman’s expertise in magnificence advertising started to bitter, as she repeatedly witnessed the retouching, dangerous messaging and waste created by magnificence corporations. “After 20 years of constructing a unprecedented profession I used to be like, I wish to do issues completely different,” she says. So in 2019, Norman set out on her personal to create the life-style model, The Human Magnificence Motion.

“The Human Magnificence Motion isn’t your conventional firm,” Norman explains, “I needed to create this platform that would then off-shoot a complete vary of providers and merchandise to {the marketplace} about radical inclusivity, true holistic wellness and sustainability.” Her newest skincare model, Humanist Magnificence, is a bodily manifestation of those values. As somebody who says she realized to “strip herself of any humanity” to be taken critically in skilled settings, the founder hopes her skincare merchandise will encourage individuals to embrace their distinctive selves.

Reasonably than merely leaping on the inclusive magnificence development, Humanist Magnificence’s ethos is born from Norman’s private expertise, not solely as a Korean adoptee, however from witnessing her half-Black, half-Puerto Rican husband’s personal tribulations as a person of colour and elevating a blended race son with a extreme incapacity. “Due to my very own private story, the model feels very genuine to me,” Norman tells Forbes. “I really feel poised to assist drive the message into the long run about adaptive magnificence; about recognizing radical inclusivity in magnificence and wellness.”

As magnificence manufacturers more and more acknowledge the facility of illustration, Norman believes marginalized communities traditionally ignored by the sweetness business—specifically individuals of colour and folks with disabilities—are lastly being served. However for disabled individuals particularly, discovering accessible private care merchandise continues to be a battle, regardless of making up 1 / 4 of the U.S. inhabitants and holding monumental spending potential.

Seeing this hole out there, Norman designed a Braille ID band that snaps onto their signature Herban Knowledge Facial Oil. “It helps individuals who have visible impairment know that we’re considering of them,” says Norman. “We have to discover higher options in terms of packaging for individuals who have points with opening issues.”

The founder intends for his or her Braille labels to advertise higher accessibility within the magnificence area, however acknowledges she wasn’t the primary to give you the concept, citing L’Occitane and Unilever as leaders within the subject. L’Occitane was one of many first to create cleaning soap bottles designed for the visually impaired and upwards of 70 p.c of their merchandise now characteristic braille labels. Different private care manufacturers, like Natural Essences and Diploma, have adopted go well with with adaptive options designed particularly for individuals with disabilities.

When requested how large manufacturers may be extra inclusive, Norman says one-size-fits-all options gained’t work; stressing the significance of thorough analysis to make sure merchandise are sensible for individuals with disabilities. Nonetheless, she believes enhancements will come because the know-how improves, citing 3D printing particularly as providing thrilling potential for at-home accessibility.

Norman’s private expertise with incapacity additionally impressed a number of the elements she’s chosen for his or her signature facial oil method—like cannabidiol (CBD), which she discovered helped considerably scale back her son’s seizures. “CBD helps the physique in so some ways,” Norman explains, “it creates steadiness and homeostasis; it helps the pores and skin to steadiness cortisol spikes from irritation or stress which may result in points like pimples and psoriasis; it creates this soothing tranquility that’s proper for the occasions.” Being “proper for the occasions,” is why the sweetness guru likes to name the oil, “Zen in a bottle.”

Containing antioxidants like sea buckthorn and squalene, the concentrated oil was designed as a serum or make-up primer for the face, however Norman says it may be utilized wherever on the physique. Regardless of the way it’s used, the entrepreneur hopes the product will join individuals to nature and themselves. Drawing inspiration from her research in Conventional Chinese language Medication and plant therapies, the sweetness guru believes utilizing plant botanicals to nourish the physique may be an act of self-love. “I needed to create probably the most concentrated plant-based method that may nourish however do it in a method doesn’t make individuals really feel they’ve an issue with their pores and skin,” she says.  

“Once we use extra pure, natural elements, I feel our our bodies operate higher, our pores and skin seems to be higher, we’re extra at group with nature,” Norman tells Forbes. The Humanist Magnificence founder believes there’s a concord in utilizing pure elements—not solely do they nurture the physique, however they assist make the world a greater place.

“It’s not simply pure for pure’s sake,” says Norman, when describing the corporate’s dedication to sustainability. From the vegan, EWG Verified method—freed from parabens, preservatives and carcinogens, and wrapped in recycled packaging—to the solar-powered govt workplace, all the pieces at Humanist Magnificence is finished to reduce hurt to the surroundings. The carbon-neutral firm turned a Licensed B Company final 12 months to display their dedication to prioritizing the planet over earnings. “It helps us guarantee we’re holding ourselves accountable,” Norman says.

That accountability and transparency extends past environmental duty to assist individuals too. From donating to social causes like Black Lives Matter to rigorously vetting the businesses they work with, Norman says she’s always approaching their manufacturing, communication and hiring with variety and inclusion in thoughts.

“Proper now I’m going via anti-racism coaching,” the founder says. “You wouldn’t assume I would wish it however I feel it’s essential, there are nonetheless issues I must be taught concerning the Black expertise.” The founder plans to advertise that training via Humanist Magnificence subsequent 12 months, with a program designed to assist individuals higher perceive magnificence from the angle of variety and inclusion.

Aptly calling herself a “scholar of life,” Norman clearly doesn’t draw back from relearning and reinvention. Nonetheless, she says beginning Humanist Magnificence on the age of fifty felt like “beginning over once more,” because of the ageism within the magnificence business. However Norman doesn’t let dominant cultural narratives cease her. “There’s all of those belongings you inform your self otherwise you assume society believes, however you do it anyway,” the founder says. “It’s a must to consider that if you happen to really feel it’s proper, then it’s okay so that you can pursue your ardour, it doesn’t matter what anyone else says.”


Some interview responses have been edited for size and readability.