Oscar Mayer Introduces Magnificence Product

An unlikely firm is leaping on the wonder face masks bandwagon: Oscar Mayer, identified primarily for its packaged meat merchandise.

In a press launch, the Kraft Heinz Firm, which owns the Oscar Mayer model, acknowledged that it could be releasing “bologna-inspired” moisturizing face masks on the market on Amazon for $5.

“As a nod to what makes Oscar Mayer iconic, the model is releasing the actual deal: a bologna-inspired face masks that rejuvenates your pores and skin whereas recapturing that childhood pleasure,” the corporate acknowledged.

Oscar Mayer added that it was releasing the face masks as a part of a celebration to ring in 2022.

“For a lot of, the New Yr brings renewed power, pleasure, and dedication to self-care,” the press launch continued. “Whereas resolutions and refreshed routines may be daunting and unattainable, Oscar Mayer is bringing a playful spin on the customarily critical “New Yr, New You” trope with its meaty tackle the self-care house.”

The Oscar Mayer model has ventured into an unlikely line of merchandise: face masks. The corporate acknowledged that the “bologna-inspired” masks will likely be offered on Amazon for $5 whereas provides final. Right here, the masks may be seen in a press picture supplied by Oscar Mayer.
Oscar Mayer

These face masks are usually not simply items of plastic, nonetheless. Oscar Mayer is designing the masks in collaboration with Seoul Mamas, a South Korean-based magnificence firm that manufactures merchandise for quite a lot of lodges and retailers.

Nonetheless, the corporate made it clear that these masks don’t truly include any bologna and are usually not edible. The masks are a “hydrating and restoring hydrogel that promote pores and skin elasticity, enhance hydration and moisture retention, supply anti-inflammatory advantages, and supply safety for the pores and skin,” in accordance with Kraft.

WCHM-TV reported that the masks have been fabricated from a mixture of seaweed substances and witch hazel.

The face masks could seem to be a gag present, however in accordance with the corporate, is a part of a protracted historical past of playfulness that’s utilized in its promoting.

“Oscar Mayer has a legacy of bringing levity to issues which have gotten too critical, and sweetness is a ripe territory to playfully subvert,” mentioned Lindsay Ressler, a senior advertising analyst for Oscar Mayer. “Impressed by those that used to playfully make masks out of their bologna as children, this product was born as a modern-day option to spark smiles for followers of Oscar Mayer and sweetness fans alike.”

The model, which is thought for its scorching canines, bacon and prepackaged chilly cuts, has turn into well-known throughout america for its wacky method to advertising. The Oscar Mayer jingle grew to become identified to a technology of Individuals within the mid-Twentieth century, with the younger singer proclaiming that his “bologna has a primary title.”

Maybe most iconic, although, was the Oscar Mayer Wienermobile, a scorching dog-shaped car utilized by the model to advertise its frankfurters. Drivers of the Wienermobile usually journey across the nation to take part in promotional occasions.

Oscar Mayer acknowledged that the face masks could be obtainable “whereas provides final,” however it’s unknown how a lot stock the corporate has available. It’s unclear if the corporate will likely be ordering extra rounds of the product.

Newsweek has reached out to the Kraft Heinz Firm for remark.