Retailers from Bloomingdale’s to Petco test livestreaming to win sales

Source: Bloomingdale’s PR

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.

The livestreamed event, organized by the department store, ran for about 45 minutes, during which Choi highlighted some of the biggest trends she’s seeing in footwear this spring — chunky, jeweled sandals, and ballet flats with ribbons. She eventually pivoted to discuss inspirations for post-pandemic fashion and gave viewers a first look at Jimmy Choo’s upcoming summer collection.

Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead

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10 Cult Fashion Items That Stand the Test of Time

WHAT DEFINES a cult fashion item? A degree of collective fascination, obviously, and—often—a curiosity about what inspires that magnetic pull. The “why” matters as much as the “what,” and a big part of the cult-status equation these days is the scarcity model: Unavailability drives desirability. So does a certain insider awareness that gradually spreads until the sweater or shoe in question has amassed a community of believers who mutually reinforce each other’s good taste. “The creep factor is key,” said Jessica Glasscock, a fashion historian and professor at New York’s Parsons School of Design. “One of the consistent elements of … Read More

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