Adam Sandler Is a Fashion Sensation on TikTok

Everyone knows that trends are cyclical. Styles come in—we buy them, get sick of them, and they live in our closets, untouched and mildew-y, until we finally work up the courage to get rid of them. Then they come back in style, ever so slightly different looking, and only once we’ve finally gotten rid of them, of course.

That’s capitalism, baby. And that’s why it’s important to develop your own personal style, one that doesn’t change with the trends. Your own unique way of dressing that speaks to who you are, that makes you feel good. So much so that

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6 vintage fashion trends that TikTok teens are ‘discovering’

Beloved fashion trends always tend to repeat themselves, and if you take a scroll through TikTok, creators on the popular video-sharing app are bringing some vintage trends back around.

Sometimes, it’s a classic trend from almost 50 years ago going viral again. Other videos feature styles that millennials know and love, just with a new name or fashionable twist. Here are six comeback styles that caught our attention.

1. Flared leggings

Millennials might know flared leggings by their original name: yoga pants. When one user’s video praising her new fashion find went viral, those who grew up wearing the stretchy

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8 New Outfit Trends Springing Up on Fashion TikTok

While the rest of the world debates the pros and cons of TikTok versus Instagram and which social media app will ultimately prevail, we’re just over here toggling between the two to bring you the latest on what’s trending in the virtual fashion world. Some could say we’re even a little TikTok obsessed over here, given that we’ve dove into everything from the makeup trends we’re inspired to try to the latest fashion aesthetic to emerge. But in any case, scrolling through the app is our journalistic duty, and on my latest scrolling frenzy, I couldn’t help but notice how

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Depop and thrift shopping are popular on TikTok. But is buying too much unethical?

Alli Vera has sold more than 2,600 articles of clothing on Depop since 2016. Her shop, Color Club, specializes in vintage styles from the 1970s through the early 2000s, and most of the garments are sourced from local thrift stores in Virginia, where she lives. In March, Vera decided to permanently close Color Club and leave behind her 83,000 Depop followers.

In a 28-minute video, Vera explained that she wanted to focus on growing her YouTube channel, since reselling had become “crazy time-consuming.” But nearly half the video addressed an ongoing debate in the secondhand fashion world, one

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Viral TikTok Amazon products show how online shopping is unavoidable on social media

My first “TikTok made me buy it” moment arrived six months into the pandemic. It was a pair of high-waisted black pleather pants from Aritzia that stylish, skinny women on my For You page kept raving about. The style was called the Wilfred Melina. In pre-Covid times, I knew exactly what I would’ve done before committing to the pants: Head to the closest Aritzia store in SoHo and try on pairs in various sizes. But stuck at home, buying the pants on impulse was my only option. Swiping out of the TikTok app, logging onto the Aritzia site,

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Beauty bets on livestream shopping app founded by early TikTok investor

While shoppable livestreaming has emerged on major platforms including Instagram, Amazon, and most recently TikTok, beauty brands are also turning to livestream-focused startups for the format.

Beauty and personal care startup Blume launched a campaign on March 14 with Shop LIT Live, a livestream shopping platform launched in September 2020 by Toby Zhang, an early investor in TikTok. For the campaign, the brand is running a series of themed weekly livestreams for four weeks, offering 20% off to viewers and hosting a gift set giveaway. The partnership is just one of a growing number of brand-and-tech collaborations

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