Retailers from Bloomingdale’s to Petco test livestreaming to win sales

Source: Bloomingdale’s PR

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.

The livestreamed event, organized by the department store, ran for about 45 minutes, during which Choi highlighted some of the biggest trends she’s seeing in footwear this spring — chunky, jeweled sandals, and ballet flats with ribbons. She eventually pivoted to discuss inspirations for post-pandemic fashion and gave viewers a first look at Jimmy Choo’s upcoming summer collection.

Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead

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NCAA women’s basketball championship score: Stanford survives against Arizona to win first title since 1992

There’s no need for qualifiers anymore. The Stanford Cardinal are the best team in college basketball. They cemented that fact on Sunday evening with a thrilling 54-53 win over the Arizona Wildcats in the national championship game to win their first title since 1992. 

It certainly wasn’t the prettiest basketball game ever played, but it was an absolute battle that went down to the wire, and that’s all you can ask for. Arizona, who had the best defense in the tournament, forced Stanford into a whopping 21 turnovers, including a shot clock violation with 5.5 seconds left. 

That stop gave

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Aggies send seniors off in style with 1-0 win over Dixie State

After an intense battle with the Dixie State that left the two teams with a 2-2 draw Thursday afternoon, the New Mexico State women’s soccer team took control and victory in game two of the double header, reigning over the Trailblazers in a 1-0 win fit for the Aggies’ senior day.

The first half proved to be just as difficult for this Aggie team as the match on Thursday. The back and fourth was about the only consistency as far as play. Each team attempted to make connections offensively but the amount of physicality and defensive pressure proved that hard

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