Purchase now, pay later (BNPL) agency Afterpay introduced Thursday (Sept. 23) it has teamed up with eCommerce trend platform Trend Nova to offer customers extra choices on how and when to pay for his or her purchases, in line with a joint press launch.
On-line Trend Nova customers can now select to pay in 4 interest-free installments with Afterpay as a part of the collaboration, the discharge acknowledged.
Afterpay’s buyer base grew to nearly 20 million folks prior to now 12 months, and 90% of Afterpay orders this 12 months had been made by repeat prospects, in line with the discharge. Millennials and Era Z make up the majority of Afterpay’s buyer base, with Gen Z being the platform’s fastest-growing demographic.
The tie-up with Trend Nova represents an effort “to make trend extra accessible to those youthful customers,” the discharge acknowledged.
“We’ve all the time prided ourselves on offering customers simple and reasonably priced entry to the trendiest kinds,” stated Trend Nova Founder and CEO Richard Saghian within the launch. “The partnership with Afterpay additional allows our prospects to purchase their favourite seems to be in a method that’s each seamless and handy.”
Trend Nova joins Afterpay’s community of just about 100,000 retailers all over the world, in line with the discharge.
“As we head into fall and the busy vacation season, it’s the proper time to convey Trend Nova onto the Afterpay platform as customers look to replace their wardrobes,” stated Afterpay Normal Supervisor of North America Zahir Khoja within the launch. “This partnership stems from our shared wishes to cater to the very highly effective Gen Z customers, preferring to spend their cash responsibly and pay over time with Afterpay.”
Earlier this month, PetSmart additionally launched a partnership with Afterpay, saying it might permit prospects to make purchases on-line and in shops, nonetheless receiving their merchandise upfront however getting extra time to make the funds, that are due in 4 installments, each two weeks.
Learn extra: PetSmart Launches BNPL Program With Afterpay
This system applies to companies akin to grooming and coaching in addition to merchandise.