Just when you thought current times couldn’t get any more fraught, along comes the threat of a low-rise jeans renaissance. And not just low-rise jeans – birthed by Alexander McQueen as “bumsters” – but many staples of late-90s and early 00s fashion.
The industry is calling it a “Y2k trend”; millennials everywhere are calling it harrowing. But Gen Z is on board (there are TikToks galore) and, predating the trend slightly, Etsy is reporting a 11360% increase in searches for smiley face jewellery, as well as huge upticks for mood rings.
A whole section of Etsy is